My Story
My career revolves around transforming complex ideas into clear and actionable outcomes. I began in digital communications, crafting creative narratives for brands, and gradually evolved towards achieving product goals while managing creative workstreams at Spotify. In this role, I collaborated closely with analytics teams as a stakeholder, gaining a deep appreciation for the importance of actionable insights in driving decision-making.
As a data analyst I’m known for blending both critical and creative thinking to connect the dots in rich data sets, uncover actionable insights, and drive impactful decisions. I draw on my problem-solving and storytelling experience from my background in creative strategy and program management.
Skills
Analysis Techniques
Time-Series, Statistical, Exploratory, Regression, and Cluster Analysis
Phases of Analysis
Data Cleaning, Data Wrangling, Exploratory Data Analysis, Data Visualization, Data Storytelling
Tools and Platforms
Tableau, PostgreSQL, Jupyter Notebooks, Microsoft Suite, Google Suite
Programming and Libraries
SQL, Python – pandas, numpy, seaborn, matplotlib
Soft Skills
Stakeholder Management, Communication, Presenting, Cross-Functional Collaboration
Language Skills
Fluent in Dutch, English, and German, limited working proficiency in Swedish and French basics
My journey
2024 - now
Data Analysis
Advancing into data analytics, I build on my experience by combining formal studies with self-directed learning to master both theory and application. Through real-world projects, I apply my knowledge immediately, gaining hands-on experience in analyzing complex data and delivering actionable insights.
2019 - 2022
Audio Streaming Platform
During a pivotal time for podcasts, my work in program management at Spotify focused on executing product initiatives aligned with strategic goals. I contributed to enhancing and scaling the podcast ecosystem, drawing on my creative experience with data-driven approaches.
2005 - 2018
Digital Communications
During a phase of rapid evolution in the media landscape, where the web transformed rapidly, my work focused on innovation, creativity, and insight-driven strategies to keep brands staying relevant as digital media took the lead.