My Story
My career revolves around transforming complex ideas into clear and actionable outcomes. I began in digital communications, crafting creative narratives for brands, and gradually evolved towards achieving product goals while managing creative workstreams at Spotify. In this role, I collaborated closely with analytics teams as a stakeholder, gaining a deep appreciation for the importance of actionable insights in driving decision-making.
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As a data analyst I’m known for blending both critical and creative thinking to connect the dots in rich data sets, uncover actionable insights, and drive impactful decisions. I draw on my problem-solving and storytelling experience from my background in creative strategy and program management.
Skills
Analysis Techniques​
Time-Series, Statistical, Exploratory, Regression, and Cluster Analysis
Phases of Analysis
Data Cleaning, Data Wrangling, Exploratory Data Analysis, Data Visualization, Data Storytelling
Tools and Platforms
Tableau, PostgreSQL, Jupyter Notebooks, Microsoft Suite, Google Suite​​
Programming and Libraries
SQL, Python – pandas, numpy, seaborn, matplotlib
Soft Skills
Stakeholder Management, Communication, Presenting, Cross-Functional Collaboration
Language Skills
Fluent in Dutch, English, and German, limited working proficiency in Swedish and French basics
My journey
2024 - now
Data Analysis
Advancing into data analytics, I build on my experience by combining formal studies with self-directed learning to master both theory and application. Through real-world projects, I apply my knowledge immediately, gaining hands-on experience in analyzing complex data and delivering actionable insights.
2019 - 2022
Audio Streaming Platform
During a pivotal time for podcasts, my work in program management at Spotify focused on executing product initiatives aligned with strategic goals. I contributed to enhancing and scaling the podcast ecosystem, drawing on my creative experience with data-driven approaches.
2005 - 2018
Digital Communications
During a phase of rapid evolution in the media landscape, where the web transformed rapidly, my work focused on innovation, creativity, and insight-driven strategies to keep brands staying relevant as digital media took the lead.